The Hustler’s Ambition
In the heart of the dynamic world of tattoo culture, Hustle Butter Tattoo Care stands as a beacon of innovation and passion, transforming the way we care for our ink. Founded by Richie Bulldog and Seth Love, this brand emerged in the ‘80s, a time when tattooing was illegal in NYC and aftercare was an afterthought. "We fell in love with tattoo culture and artistry... after gritting through long sessions and uncomfortable heals, we knew there had to be something better out there. We couldn’t find it, so we created it. With that, the Hustle was born," share the founders. With over a decade in the industry, Hustle Butter has become the #1 artist recommended tattoo aftercare brand.
The name "Hustle Butter" carries a profound meaning, reflecting the founders' Brooklyn roots and the ethos of hustle ingrained in their DNA. "Growing up in Brooklyn, you had to Hustle to get where you wanted to go, both literally and figuratively," they explain. The brand's identity is closely tied to its name, encapsulating the essence of their upbringing, the vibe, the feel, and the culture.
Collaborating with top artists worldwide, Hustle Butter prioritizes both the tattoo process and aftercare. "Hustle Butter was created in conjunction with some of the top artists worldwide... With their expertise, and our tattoo experiences, we created a product that was far superior to anything we had seen before," state the founders. The commitment to naturally-derived ingredients sets Hustle Butter apart, with shea butter, coconut oil, and green tea extract being key components. This dedication aligns with their mission to "enhance people’s lives with naturally-derived products for today, tomorrow, forever."
The brand's success is mirrored in the devotion of its fan base, with countless heartwarming testimonials. "While we have loved every word of the tens of thousands of testimonials, we have a soft spot for people of all ages who tell us that our product has helped their confidence," share Richie and Seth. For them, the focus extends beyond the tattoo market; it's about giving everyone the gift of soft, smooth, glowing skin.
Hustle Butter's adaptability to the evolving tattoo industry is evident in their constant pursuit of unmet needs. "We are ingrained in the tattoo industry - and we aim to evolve with the industry," they assert. The brand continually strives to give back to the tattoo culture, leaving it better than they found it. "Each product launch, each activation, is our way of evolving with the industry and filling an unmet need," they explain.
The brand's embrace of diversity within the tattoo community is showcased through partnerships with artists across various styles and techniques. "We partner with hundreds of artists worldwide across all types of styles and techniques... We embrace them all and ensure our sponsored artists reflect the diversity in styles that exists," share Richie and Seth. The goal is to be THE solution for artists, regardless of their style or expertise.
Understanding the apprehension surrounding tattoos, especially for first-timers, Hustle Butter offers products designed to make the process more comfortable. "Our products were designed to make the process more comfortable - whether it is products with ingredients that you know and recognize, or textures that easily glide onto the skin," they state. Hustle Helper, a product formulated with Lidocaine, adds an extra layer of comfort during the tattooing process.
As tattoos become an integral part of pop culture, Hustle Butter finds itself at the intersection of tattoos, lifestyle, fashion, and design. "We know that artists are where much of this cultural movement comes from, so we have aligned ourselves with some of the best, most innovative and creative artists around the world," share the founders. The brand remains dedicated to staying at the forefront of the ever-changing cultural landscape, working alongside their artists to shape the future of tattoo care.
Innovation is at the core of Hustle Butter, with exciting developments and products on the horizon. While details remain under wraps, the founders encourage enthusiasts to stay updated through their social platforms and email list. As the brand continues to evolve, one thing is certain - the best is yet to come from this trailblazing force in the tattoo care industry.