From Ink to Wax: The Artistic Journey of Chavonna 'Bang' and the Birth of Bang’N Candles
Chavonna, or Bang, as she is fondly called, is an artist in every sense of the word. She has mastered different mediums, including painting, sculpture, drawing, and digital illustrations. Bang is based in Atlanta, Georgia, where she runs her tattoo business, Bang Ink, and her candle business, Bang’N Candles.
Bang got into the candle making business two years ago, in January 2021, with the hope of incorporating both her art background in illustration and her love for food. She found a way to merge all these elements into candle making, and the result is her unique line of dessert, drink, and food-themed candles.
While candle making and tattooing share similarities, Bang acknowledges that they are different crafts with their own techniques, tools, and context. Both involve artistic expression, and they offer the opportunity for customization. In candle making, Bang can create unique designs, shapes, and colors using various techniques like carving, embedding, or layering different waxes. Similarly, tattooing allows her to create permanent designs on the skin, using unique designs and techniques.
Bang has a vision for the future of Bang’N Candles. She hopes to have more collaborations and more marketing. She would love to collaborate with artists, influencers, or designers to create limited-edition collections or unique collaborations. This would help reach new audiences through social media and more marketing campaigns. She would also like to increase online retail and direct-to-consumer sales.
To scale her business, Bang is focusing on enhancing her product offerings. She continues to innovate and expand her product line to attract new customers. She is introducing new candle designs, scents, and packaging options. This month of May, she is offering 20% off her entire site to create excitement and drive sales. Her top priority is to develop a strong brand identity that appeals to her target market. She has visually appealing packaging and consistent branding across all touchpoints. She focuses on delivering high-quality candles and excellent customer service to foster customer loyalty.
Bang believes in the growth of Bang’N Candles. However, she understands that both her businesses operate as separate entities so that she can specialize in either candle making or tattooing due to customer demands involved. Therefore, one cannot replace the other. Both Bang’N Candles and Bang Ink can thrive independently since they serve different purposes and appeal to different customer needs.
In conclusion, Bang is an artist with a diverse skill set, and she has found a way to merge her love for art and food into her candle making business. She has a clear vision for the future of Bang’N Candles and is focused on scaling her business by enhancing her product offerings, developing a strong brand identity, and fostering customer loyalty. Both her businesses serve different purposes and appeal to different customer needs, and she believes they both have the potential to retire her as an artist if she can expand them the way she wants.